Intellectual Property

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Trademarks

Trademarks are signs that allow products or services to be distinguished from those of the same nature offered the market.  Denominations, graphics with or without colors, the combination of words and pictures are also considered as trademarks; they can also be sounds and smells, as well as the shape of goods or its package.

The protection is the ability to use exclusively that sign for goods or services protected. In Ecuador the protection lasts ten years since the registration, which is indefinitely renewable.

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