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HASBRO WANTS TO REGISTER A SCENT

Published in News
Mar 16, 2017

The toy company asked for the registration as a trademark of the smell of their renowned plasticine Play-Doh.

The US multinational Hasbro filed a trademark application in the United States Patent and Trademark Office (USPTO) for the aroma of one of its most recognized products: Play-Doh. The order describes the smell of Play-Doh as "unique, formed through the combination of a sweet, slightly musky vanilla fragrance, with slight cherry nuances and the natural aroma of a wheat-based salty mass."

Source: http://www.marcasur.com/noticia.php?NoNoId=4348